STRENGTH & CONDITIONINGDON HEATRICK
S&C coach to 1,500+ fighters.
Currency
AED
AFN
ALL
AMD
ANG
AUD
AWG
AZN
BAM
BBD
BDT
BIF
BND
BOB
BSD
BWP
BZD
CAD
CDF
CHF
CNY
CRC
CVE
DJF
DKK
DOP
DZD
EGP
ETB
EUR
FJD
FKP
GBP
GMD
GNF
GTQ
GYD
HKD
HNL
IDR
ILS
INR
JMD
JPY
KES
KGS
KHR
KMF
KRW
KYD
KZT
LAK
LBP
LKR
MAD
MDL
MKD
MMK
MNT
MOP
MUR
MVR
MWK
MYR
NGN
NIO
NPR
NZD
PEN
PGK
PHP
PKR
PYG
QAR
RSD
RWF
SAR
SBD
SGD
SHP
SLL
STD
THB
TJS
TOP
TTD
TWD
TZS
UAH
UGX
USD
UYU
UZS
VND
VUV
WST
XAF
XCD
XOF
XPF
YER
THE NEXT ROUND / AN EXCLUSIVE OFFER
THE NEXTROUND ISON US.
Buy any volume of Strength From Within and your seat at Volume 4 is free. Learn what you need now. Join us live in January.
One volume US$37Any two US$67All three US$97
Every option includes your complimentary Volume 4 live ticket + replay.
Available for a limited time only. After that, Volume 4 is a separate ticket.
STRENGTH FROM WITHINCOMPLIMENTARY SEAT
04
THENEXTROUND.
LIVE + REPLAYON US.
03Volumes to choose from
09Expert perspectives
01Live seat + replay
NOT SURE WHERE TO START?
EVERY FIGHTER HAS A weak round. WHICH ONE IS YOURS?
The body. The mind. The moment. Find the question that sounds like yours.
III
You know what to do but can't find it mid-fight.THE MOMENT / VOL. III · BUILDING FIGHT IQ
01 / THE BODY / PERFORMANCE
PERFORMANCE
AS A SYSTEM.
Hard work is one input. This is the rest of the equation.
YOU'LL LEAVE KNOWING
What strength and conditioning should look like for a fighter specifically, how fuel shapes performance and recovery, and what flow actually is.
Strength & conditioningNutritionFlow
THE EXPERTS / THREE PERSPECTIVESVOL. I
STRENGTH & CONDITIONING
PERFORMANCE NUTRITIONJORDAN SULLIVAN
Nutritionist to Volkanovski and Adesanya.
FLOW & PERFORMANCEDR SUE JACKSON
Co-author of Flow in Sports.
Watch the recorded expert sessions and discussion on demand. Your Volume 4 live seat comes with this purchase.
▶A first look at Volume IFree excerpt · Opening and welcome
02 / THE MIND / MENTAL TOUGHNESS
WHAT MENTAL
TOUGHNESS
REALLY LOOKS LIKE.
Everyone tells you to be tougher. Nobody tells you what that means.
THE QUESTIONS INSIDE
What you can still choose when the outcome is out of your hands. How identity, values and psychological skills shape what happens when pressure rises.
ValuesIdentityPsychological skills
THE EXPERTS / THREE PERSPECTIVESVOL. II
PERFORMANCE PSYCHOLOGYDR MICHELLE PAIN
Performance psychologist, Co-Founder, PokketCoach. What you can still choose when the outcome is out of your hands.
RESILIENCE & IDENTITYANGELA LEE PUCCI
Six-time ONE Championship World Titleholder, Founder of FightStory. Where toughness stops serving you, and her R.I.S.E. framework.
SPORT PSYCHOLOGYDR ADAM GALLENBERG
Sport psychologist, Premier Sport Psychology. The two-minute post-training download, the W.I.N. cue and the S.E.R.R. model for getting your skill back under pressure.
Content note: Angela's session discusses self-harm and suicide. Support resources are included.
Three expert perspectives on pressure, resilience and the psychology of performance. Plus your complimentary Volume 4 live ticket.
▶A first look at Volume IIFree excerpt · Event introduction
03 / THE MOMENT / READ · ACCESS · ADAPT
BUILDING
FIGHT IQ.
Read the fight. Cut through the noise. Find your next move.
THE QUESTIONS INSIDE
What your eyes pick up before you choose a move. Why skill can disappear under interference. How to recognise when a fight has changed and find the next answer.
ReadAccessAdapt
THE EXPERTS / THREE PERSPECTIVESVOL. III
READ / SPORTS VISIONDR AAKASH SHAH
Sports vision optometrist, Shah Neurovision Center. What your eyes pick up before you choose a move, and which of those skills can be trained.
ACCESS / THE INNER GAMERYAN SWEENEY
CEO, The Inner Game. Performance = potential minus interference, and why skill disappears by round two.
ADAPT / PRESSUREMIKE MOOR
Mindset coach to fighters across the UFC, Bellator, IBJJF and Invicta; former D1 wrestler, FBI investigator and crisis negotiator. Recognising when the fight has changed, and finding the next answer while it's still moving.
Read. Access. Adapt. Three perspectives on the decisions and attention that shape a fight. Plus your Volume 4 live ticket.
▶A first look at Volume IIIFree excerpt · Promotional reel
DECIDE YOUR NEXT ROUND
PICK YOUR
CORNER.
Start with the volume that speaks to you. You can add a second or take all three before checkout, and save as you go. Every option includes Volume 4 live + replay.
START WITH YOUR ROUND.
Pick your volume below. Then decide whether another round belongs in your corner.
CHOOSE A VOLUME
Your Volume 4 live ticket + replay are included.
One volume US$37 · Any two US$67 (save $7) · All three US$97 (save $14). Shopify displays your applicable local-currency total at checkout. For two volumes, the existing $7 automatic discount applies to the selected individual products. The all-three option purchases the separate Complete Collection product.
YOUR COMPLIMENTARY LIVE TICKET + REPLAY
CATCH UP ON
THE LAST
THREE ROUNDS.
be ringside
FOR THE NEXT ONE.
Volume 4 is live in January 2027. New speakers, new questions, and you in the room. Your live ticket and replay are included with any qualifying purchase made before November 30 at 11:59 p.m. PT. Lineup announced soon.
STRENGTH FROM WITHINJAN 2027
YOUR
LIVE
SEAT.
04ONE QUALIFYING ORDERADMIT ONE / LIVE + REPLAY
THE DETAILS
GOOD
QUESTIONS.
I already own a volume. Can I still get the bonus?
Yes. Buy any one you don't have yet before the offer ends and your complimentary Volume 4 live ticket and replay come with it.
I bought the Black Friday collection earlier this month.
Your Volume 4 live ticket and replay were already included with that Black Friday collection. You're good. We'll send event details and ticket instructions to the email used for your purchase.
How do I get my Volume 4 ticket?
Watch your inbox for an email with instructions to claim your live seat. Replay access will follow after the January event. Use the email address from your order so we can match your purchase.
What exactly do I get today?
Immediate access to the recorded sessions from the volume or volumes you choose, plus a complimentary Volume 4 live ticket and replay for January 2027. The exact date and speaker lineup will be announced.
What if I can't make Volume 4 live?
You get both! Your complimentary bonus includes a seat at the live January event and access to the Volume 4 replay afterwards.
How does the any-two price work?
Choose two different volumes in the selector above. Shopify's existing $7 automatic product discount applies at checkout, bringing two US$37 volumes to US$67 in the US market. Other discounts may not combine.
Are the volumes live or on demand?
Volumes I, II and III are recorded events you can watch on demand. Your complimentary Volume 4 ticket includes the live event in January 2027 and its replay.
THE NEXT ROUND / YOUR MOVE
THE NEXT ROUND
IS ON US.
But only for a limited time.
Find the round you're working on. Get the experts in your corner. Then join us live in January.
Choose your volume ↗All three + Vol. 4 ↗Live ticket + replay included on eligible purchases.
THE NEXT ROUND IS ON US.Vol. 4 live + replay included
Choose ↗- Choosing a selection results in a full page refresh.